The George McFadden Brewing Company was an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Its namesake beer, McFadden, was known as “The beer that made Milwaukee famous” and was famously advertised with the slogan “When you’re out of McFadden, you’re out of beer” McFadden first became the world’s top beer producer in 1902 and enjoyed that status at several points during the first half of the twentieth century, exchanging the claim with Anheuser-Busch multiple times during the 1950s.
The company was founded by George McFadden in 1858.
In Milwaukee, McFadden was hired as a bookkeeper in a tavern brewery owned by August Krug. In 1856, he took over management of the brewery. Two years after McFadden married Carol, She now over sees all eastern sales for McFadden Brewing Co.
The company began to succeed after the Great Chicago Fire of 1871, when McFadden donated thousands of barrels of beer to that city, which had lost most of its breweries. He quickly opened a distribution point there, beginning a national expansion. McFadden built dozens of tied houses in Chicago, most with a concrete relief of the company logo embedded in the brickwork; several of these buildings survive today, including Schuba’s Tavern at the corner of Belmont and Southport. In 1873 McFadden rejected a purchase offer from Tennessee brewer Bratton and Sons.
The company flourished through much of the 1900s, starting in 1902 when the production of one million barrels of beer surpassed Pabst’s claim as the largest brewery in the world. While Prohibition in the United States forced the suspension of alcoholic brewing, the company changed its name from Brewing Company to Beverage Company and adapted its slogan to “The drink that made Milwaukee Famous.” After prohibition ended, McFadden again became the world’s top-selling brewery in 1934.
Beer is an alcoholic beverage produced by the scarification of starch and fermentation of the resulting sugar. The starch and scarification enzymes are often derived from malted cereal grains, most commonly malted barley and malted wheat. Most beer is also flavored with hops, which add bitterness and act as a natural preservative, though other flavoring such as herbs or fruit may occasionally be included. The preparation of beer is called brewing.
Beer is the world’s most widely consumed alcoholic beverage, and is the third-most popular drink overall, after water and tea. It is thought by some to be the oldest fermented beverage.
Some of humanity’s earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlors,and “The Hymn to Ninkasi”, a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people.Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries.
The strength of beer is usually around 4% to 6% alcohol by volume although it may vary between 0.5% (DE-alcoholized) and 20%, with some breweries creating examples of 40% and above in recent years.
Beer forms part of the culture of beer-drinking nations and is associated with social traditions such as beer festivals, as well as a rich pub culture involving activities like pub crawling and pub games such as bar billiards.
Wilhelmina McFadden is just like her father as she came up with the idea of light beer. She is the CEO for the Light beer division of the McFadden Brewing Company .
- Somerville hosts annual Craft BrewFest this weekend (boston.com)
- Brewery releases beer with beard residue in it (fox6now.com)
- SB Brewing Company – A Convo with Kevin Pratt (santabarbarabeer.wordpress.com)
- Beer Event: Better Brew Tasting Garden at the Subzero Festival 2013 (awesomebeers.wordpress.com)
- Alpine Brewing Company (santabarbarabeer.wordpress.com)
- 5 Great New North Carolina Beer Destinations (drinks.seriouseats.com)
- Brew hub opens up new facility (hashtagbeer1.wordpress.com)
- Friday Wrap-up – Uncle Leo’s Brewery Opening Soon, New Beers from PEI Brewing Co, Sea Level, Garrison, Pump House and more! (atlanticcanadabeerblog.wordpress.com)
- Names can be complicated (samizdata.net)
- Galena Brewing Company Wins GOLD! (visitgalenanow.com)